Several things you need to consider for Express Courier

Firstly who is your target audience? I know virtually anyone might use a courier but who makes the decision which courier to use. If a MD of a large business wants to send a package s/he doesn't look for a courier , their PA does. So you need to contact the PAs and not the MDs with your leaflets etc. Likewise having a Google Ad isn't enough on its own .. it has to be targeted at a geographic location and use the keywords that customers search on ... not the ones you would search for! So you might decide that courier service is a good keyword (and it isn't bad) but all your competitors will also use it and it might be that your customers Google something like "How can I send a parcel?". Most of your competitors will not be using this keyword phrase and you can clean up on it at low cost. Secondly you need to consider where they search for a courier. Certainly online directories, Yell.com etc work to an extent .... but how about Google Maps and places like that. I recently needed a courier when I was in Manchester and successfully searched on my SatNav ... and not many of your advertisers will be advertising there .. and most people don't even know you can place an advert on a SatNav. Certainly you need a website to back up the above ... I never buy without looking at a company via their website .. and nor do lots of other people. Don't spend a fortune on a website though. There are some very good sites available now that are sponsored by Google and cost absolutely nothing at all! Phone me on 01926 632794 for details. If you want to talk through any of the above please feel free to call me ... or check out my website www.Stefandrew.com where there is a lot of free marketing advice that you could utilise at nil cost.